Vineet Kumar teaches media and literature at Dr. Bhim Rao Ambedkar College,Delhi University. He is a prolific writer and commentator on media, popular culture,and virtual space,and is a panellist for NDTV India. He has authored Mandi mein Media( 2012 ) on the market-media nexus, and Ishq koi news nahin(2015), an anthology of Facebook fiction. He co-edited a special issue of Hans on New/Social Media(Oct 2018 ). ‘ Media Ke Ram’ ( Alochna, 2020 ) is his most recent essay.