Shefali Vaidya is a freelance writer, columnist, and media personality based in Pune, India. With a Master’s degree in Mass Communications from the University of Pune, she also holds advanced diplomas in Spanish and Indology. Shefali is a regular contributor to leading publications such as Swarajya Magazine, IndiaFacts, and Tarun Bharat, where she writes on cultural, political, and social issues. In addition to her writing, she is active on social media, sharing her perspectives on various subjects, including politics and culture. Shefali is known for initiating the ‘#NoBindiNoBusiness’ campaign, challenging brands that ignored traditional Hindu symbols. She is married to Ganesh Mohan and is the mother of triplets. Passionate about heritage, history, and culture, Shefali continues to engage in discussions and lectures promoting the understanding of Indian traditions.