Satyanand Nirupam is the editorial director of the Rajkamal Prakashan Group. He has also been associate editor at Delhi Press and editor at Penguin Books India. He conceptualised Samanvay, the first literature festival in India dedicated to Indian languages and dialects. Known in the Hindi public sphere for introducing novelty to Hindi publishing, his work is geared towards making the Hindi language accessible to more and more people in the country, especially the youth.