Madhuchhanda Bal is a dedicated advocate for preserving and promoting India’s rich textile traditions, particularly focusing on the exquisite handloom heritage of Odisha. Based in Bhubaneswar, she has been actively involved in initiatives aimed at highlighting the cultural significance of traditional crafts. Her work centers around fostering appreciation for India’s diverse textile legacy and ensuring the sustainability of these age-old practices. Through her advocacy, Madhuchhanda continues to contribute to the preservation of Odisha’s handloom artistry and its recognition in the global cultural landscape.